Advocacy and Awareness

As the largest global association for business education, AACSB is a leading voice and advocate for amplifying the positive impact that business schools have on society. Serving as a connector and convener, AACSB is dedicated to sharing diverse insights, best practices, and impactful research that advances business education and the value of AACSB ccreditation around the world. AACSB works closely with members as brand ambassadors and outreach partners to increase awareness and influence in the communities we serve. Key areas of Advocacy and Awareness include:

 

 1.    Advocacy: Increasing media relations and press coverage through proactive public relations efforts and having a voice on industry-related topics and social issues, such as the Collective Vision for Business Education and diversity and inclusion initiatives
 2.   Brand Awareness: Increasing AACSB brand awareness among prospective students, businesses, and educators worldwide through digital advertising and outreach activities
 3.    Thought Leadership: Sharing diverse perspectives to advance business education through platforms such as , the AACSB Blog, the student-focused , and our AACSB Explores video series featuring industry influencers
 4.    Storytelling: Amplifying success stories through Influential Leaders and Innovations That Inspire member challenges
 5.    Social Media: Building connections and relationships through social media outreach across broad audiences and communities globally
 6.    Marketing: Developing marketing tools that promote the value of business education and AACSB Accreditation
 7.  

Digital Communities: Driving student visitors to , a website dedicated to helping prospective students find the best AACSB-accredited business school for their needs